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Founded in 2015 by Diane McArter and Alex Yenni, Lovechild was a response to decades of mounting pressures on all sides of the advertising and creative services landscape. It was a solution meant to address shifting brand needs and evolving contributor preferences. With Lovechild we sought to pioneer a new style of creative partnership and bring new era creative talent to the fore. Spanning film, digital and interactive experiences, Lovechild operated as a platform, and assembled teams of specialists to deliver category-defining work, across discipline and on a project basis.