Alex Yenni is a creative strategy polymath living in the coastal wilds of Northern California. Before decamping for his native Marin County, he spent 12 years servicing the commercial ambition of companies between NYC, LA and London. Alex’s aptitude for new media culture borders on sorcery—while ziplining in Mexico, he gave birth to the Sad Kanye meme.
Most recently, Alex co-founded and served as Managing Director of LoveChild, a creative studio focused on the development and distribution of original and brand content. A collection of strategists, writers, directors, and producers, LoveChild believed in the power of stories to transform how people see themselves and the world around them. They did just that with 2017’s most viral, memorable and awarded piece of brand content, ‘The World’s Biggest A**hole’.
Prior to founding LoveChild, Alex served as Vice President & Digital Strategy Director for P&G brands at Publicis Worldwide. Prior to Publicis, he lead digital strategy for Coca-Cola brands at SapientNitro, most notably spearheading vitaminwater’s webby-nominated #MakeBoringBrilliant campaign.
From his roles on the agency side, Alex has been at the forefront of helping brands navigate every facet of their brand marketing strategy: from crunching hard data to uncover actionable consumer insights, helping creatively fortify those insights and turn them into powerful content, and devising unique connections strategies to deploy those assets with a mixture of paid, owned and earned media.
A passionate outdoorsman and bon vivant, when not crafting or responding to a brief, Alex can often be found unpacking a cold, crisp vinho verde on the remotest of peaks.